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Digital marketing has reshaped how real estate agents generate leads and brand themselves. It’s an incredibly powerful tool that provides valuable ways to reach prospects and measure marketing performance. But digital marketing is also complicated. ...

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Housing Provisions Approved in Government Spending Bill

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A massive $1.3 trillion, 2,232-page spending bill—which is set to keep government agencies operating through September—has been approved by the House and Senate. The House approved the bill Thursday with a 256-167 vote; members of the Senate approved the bill in a 256-167 vote on Friday. President Donald Trump  tweeted concerns and possible plans to veto the bill over insufficient funding for the border wall and the absence of Deferred Action for Childhood Arrivals (DACA) legislation. I am considering a VETO of the Omnibus Spending Bill based on the fact that the 800,000 plus DACA recipients have been totally abandoned by the Democrats (not even mentioned in Bill) and the BORDER WALL, which is desperately needed for our National Defense, is not fully funded. — Donald J. Trump (@realDonaldTrump) March 23, 2018 However, he signed the bill on Friday afternoon, stating that funding is needed to rebuild the military. Along with measures to increase funding for the ...
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A Service-First Approach Key to Continued Success

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In the following interview, Isom Coleman, president of HomeSmart ICARE Realty in Sacramento, Calif., discusses the advantages of the brand, including in marketing and technology. Region Served : The Greater Sacramento area Years in Real Estate : 11 Number of Offices : 3 Number of Agents : 171 Most Effective Way to Motivate Agents : We keep our agents motivated by providing education on a continual basis, checking up on them to ensure we remain involved and reaching out if they need an extra push. What do you like most about the region in which you work? Not only is Sacramento beautiful, but we’re centrally located in one of the best parts of California, making it easy to go from the mountains to the ocean within a few hours. How does your company make its agents’ jobs easier? Through the use of technology and automation. And that’s exactly what HomeSmart stands for. From automatic YouTube videos to websites that are set up with a search feature and contact management functionali...
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Foreign Investment in U.S. Jumps 49 Percent to Record $153 Billion

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The following information is provided by the Center for REALTOR® Development (CRD) . If you’re already involved in global real estate, here’s reason to celebrate: Foreign investment in residential U.S. real estate has skyrocketed up to $153 billion, according to the 2017 Profile of International Activity in U.S. Residential Real Estate . The new survey high indicates that despite political and economic uncertainty both here and abroad, the United States is still a safe and secure place to live, work and invest. While China is still the top buyer of U.S. residential real estate, Canada accounted for the most growth in the past year, from $8.9 billion in 2016 to $19 billion in 2017. Key takeaways from the report: Sales Dollar Volume :$153.0 billion – up 49 percent from 2016 ($102.6 billion); all-time survey high (since 2009) Total Transactions :284,455 – up 32 percent from 2016 (208,947) Top Countries:  China ($31.7 billion), Canada ($19.0 billion), U.K. ($9.5 billion), Mexico...
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