5 social media marketing tips for rookie real estate agents

New real estate agents are often told they should have a social media presence. Unfortunately, no one ever seems to know quite what that means or how to choose among the many different options ...

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Housing Provisions Approved in Government Spending Bill

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A Service-First Approach Key to Continued Success

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In the following interview, Isom Coleman, president of HomeSmart ICARE Realty in Sacramento, Calif., discusses the advantages of the brand, including in marketing and technology. Region Served : The Greater Sacramento area Years in Real Estate : 11 Number of Offices : 3 Number of Agents : 171 Most Effective Way to Motivate Agents : We keep our agents motivated by providing education on a continual basis, checking up on them to ensure we remain involved and reaching out if they need an extra push. What do you like most about the region in which you work? Not only is Sacramento beautiful, but we’re centrally located in one of the best parts of California, making it easy to go from the mountains to the ocean within a few hours. How does your company make its agents’ jobs easier? Through the use of technology and automation. And that’s exactly what HomeSmart stands for. From automatic YouTube videos to websites that are set up with a search feature and contact management functionali...
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Foreign Investment in U.S. Jumps 49 Percent to Record $153 Billion

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The following information is provided by the Center for REALTOR® Development (CRD) . If you’re already involved in global real estate, here’s reason to celebrate: Foreign investment in residential U.S. real estate has skyrocketed up to $153 billion, according to the 2017 Profile of International Activity in U.S. Residential Real Estate . The new survey high indicates that despite political and economic uncertainty both here and abroad, the United States is still a safe and secure place to live, work and invest. While China is still the top buyer of U.S. residential real estate, Canada accounted for the most growth in the past year, from $8.9 billion in 2016 to $19 billion in 2017. Key takeaways from the report: Sales Dollar Volume :$153.0 billion – up 49 percent from 2016 ($102.6 billion); all-time survey high (since 2009) Total Transactions :284,455 – up 32 percent from 2016 (208,947) Top Countries:  China ($31.7 billion), Canada ($19.0 billion), U.K. ($9.5 billion), Mexico...
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