A Service-First Approach Key to Continued Success

In the following interview, Isom Coleman, president of HomeSmart ICARE Realty in Sacramento, Calif., discusses the advantages of the brand, including in marketing and technology.

news_Isom_ColemanRegion Served: The Greater Sacramento area
Years in Real Estate: 11
Number of Offices: 3
Number of Agents: 171
Most Effective Way to Motivate Agents: We keep our agents motivated by providing education on a continual basis, checking up on them to ensure we remain involved and reaching out if they need an extra push.

What do you like most about the region in which you work?
Not only is Sacramento beautiful, but we’re centrally located in one of the best parts of California, making it easy to go from the mountains to the ocean within a few hours.

How does your company make its agents’ jobs easier?
Through the use of technology and automation. And that’s exactly what HomeSmart stands for. From automatic YouTube videos to websites that are set up with a search feature and contact management functionality to an automated process that allows agents to create flyers at the push of a button, we provide a lot of technology specifically designed to make them more efficient. Our education platform, which can be accessed via iPad or smartphone, allows agents to train on their own terms.

Your firm has achieved significant growth over the past four years. What factors have contributed to your success?
A lot of companies are focused on how they can make money, but at HomeSmart ICARE Realty, we’re fixated on what we can do to provide value to our agents, as this is instrumental in getting them to sing our praises to others. Once agents see the value we provide, and the fact that they’re getting the same things they would get at other brokerages for a fraction of the cost, what we’re doing speaks for itself. It’s also important to note that on average, our agents get 93-97 percent of their commission. In the end, it’s all about providing agents value, as this will keep them coming to us.

What about the HomeSmart model allows you and your agents to serve clients at a high level?
The biggest thing is the fact that our videos are produced at the franchise level rather than the corporate level. At HomeSmart, all of our technology is proprietary, and we’re always looking for ways to replicate new products and services in-house so that our agents don’t have to go elsewhere and pay to arm themselves with the latest and greatest tools.

How are you using technology to better serve your clients?
The marketing side has been really good for our agents. With a full-blown 60-plus page listing presentation that can be customized on an individual basis, and a full suite of automated marketing technology, we’ve seen a huge increase in agents being able to get listings. While most real estate professionals bring a few key pieces of paper with them when they meet with potential sellers, our listing presentation is structured in a way to take the client through the process step-by-step.

For more information, please visit www.homesmart.com.

 Paige Tepping is RISMedia’s managing editor. Email her your real estate news ideas at paige@rismedia.com.

 For the latest real estate news and trends, bookmark RISMedia.com.

The post A Service-First Approach Key to Continued Success appeared first on RISMedia.



from real estate news and flip houses http://bit.ly/2vfLgoO
Real Estate Investing News proudly brought to you by Real Estate Sales LLC. Your Real Estate Investing Expert Coach

Comentarii

Trimiteți un comentariu

Postări populare de pe acest blog

Housing Provisions Approved in Government Spending Bill

Imagine
A massive $1.3 trillion, 2,232-page spending bill—which is set to keep government agencies operating through September—has been approved by the House and Senate. The House approved the bill Thursday with a 256-167 vote; members of the Senate approved the bill in a 256-167 vote on Friday. President Donald Trump  tweeted concerns and possible plans to veto the bill over insufficient funding for the border wall and the absence of Deferred Action for Childhood Arrivals (DACA) legislation. I am considering a VETO of the Omnibus Spending Bill based on the fact that the 800,000 plus DACA recipients have been totally abandoned by the Democrats (not even mentioned in Bill) and the BORDER WALL, which is desperately needed for our National Defense, is not fully funded. — Donald J. Trump (@realDonaldTrump) March 23, 2018 However, he signed the bill on Friday afternoon, stating that funding is needed to rebuild the military. Along with measures to increase funding for the ...
Citiți mai multe

Foreign Investment in U.S. Jumps 49 Percent to Record $153 Billion

Imagine
The following information is provided by the Center for REALTOR® Development (CRD) . If you’re already involved in global real estate, here’s reason to celebrate: Foreign investment in residential U.S. real estate has skyrocketed up to $153 billion, according to the 2017 Profile of International Activity in U.S. Residential Real Estate . The new survey high indicates that despite political and economic uncertainty both here and abroad, the United States is still a safe and secure place to live, work and invest. While China is still the top buyer of U.S. residential real estate, Canada accounted for the most growth in the past year, from $8.9 billion in 2016 to $19 billion in 2017. Key takeaways from the report: Sales Dollar Volume :$153.0 billion – up 49 percent from 2016 ($102.6 billion); all-time survey high (since 2009) Total Transactions :284,455 – up 32 percent from 2016 (208,947) Top Countries:  China ($31.7 billion), Canada ($19.0 billion), U.K. ($9.5 billion), Mexico...
Citiți mai multe