The week in financial markets: the hikes are starting to matter

We’re not saying when we’re going higher because we don’t know, but mark your calendars for June 13, 2018 for the day the Fed flipped from stimulus to leaning against the economy. Powell’s second signal: "The U.S. economy is in great shape.”

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RE/MAX Reintroduces Brand With Fresh Logo

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RE/MAX announced a “refresh” of its brand identity on Monday, including an update to its iconic balloon logo and wordmark. The changes will appear in advertising and on office fronts and yard signs in the months ahead, as well as in TV ads and on remax.com this fall. “Our new look better represents the enthusiastic entrepreneurs who comprise our network,” says Adam Contos, co-CEO of RE/MAX. “Great brands evolve and RE/MAX is no different. We believe the updated balloon and wordmark will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing.” RE/MAX’s red, white and blue hot air balloon is now “brighter, more modern and more appealing to homebuyers and sellers of today,” according to a release from the company. The refresh, which was developed with feedback from more than 20,000 consumers, is the first-ever update to the 44-year-old company’s brand identity. “It’s a brand evolution, not a brand revolution
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Economy to Weather Turbulence in Second Half of Year

Analysts anticipate the economy will weather turbulence expected in the second half of the year, according to Fannie Mae’s Economic & Strategic Research (ESR) Group’s recently released Economic and Housing Outlook for August 2017. The Outlook maintains the economy will grow 2.0 percent over the course of the year, even with possible setbacks on the horizon. “We are keeping our full-year economic growth outlook at 2.0 percent, as risks to our forecast are roughly balanced,” says Doug Duncan, chief economist at Fannie Mae. “On the upside, consumer spending growth might not moderate as much as we have accounted for in our forecast. A build-up in inventory also should be positive for growth this quarter and nonresidential investment in structures will likely continue to improve as oil prices stabilize. In addition, the decline in the dollar and a pick-up in global growth should support manufacturing and exports, although the outlook for the trade sector is clouded by uncertainty surro
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Putting Agents First

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In the following interview, Carole Lynch, managing broker of Realty ONE Group in Laguna Niguel, Calif., discusses the advantages of Realty ONE Group, technology, training and more. Region Served : Southern California Years in Real Estate : 18 Number of Offices : 80+ Number of Agents : 9,000+ Best Tip for Dealing With Difficult Clients : Mirror them while remaining calm. Best Time Management Tip : Respect your own time. Most Effective Way to Motivate Agents : Get to the core of why they’re in real estate, and focus on that. Your company is transitioning into an ‘UNbrokerage.’ Please explain this concept. Realty ONE Group is unlike any other brokerage in that we work with a you-first focus by providing our real estate professionals with tech tools, coaching and unequivocal support from non-competing brokers, allowing them to achieve greater success, faster. Other companies I’ve been with have a corporate-first mentality and are too rigid, but Realty ONE Group is open to change.
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