Real estate moneyball: Trusting data over your gut

The real estate marketplace is changing, and quickly. What were once outstanding ideas may have outgrown their usefulness. But how do you know ...

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RE/MAX Reintroduces Brand With Fresh Logo

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RE/MAX announced a “refresh” of its brand identity on Monday, including an update to its iconic balloon logo and wordmark. The changes will appear in advertising and on office fronts and yard signs in the months ahead, as well as in TV ads and on remax.com this fall. “Our new look better represents the enthusiastic entrepreneurs who comprise our network,” says Adam Contos, co-CEO of RE/MAX. “Great brands evolve and RE/MAX is no different. We believe the updated balloon and wordmark will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing.” RE/MAX’s red, white and blue hot air balloon is now “brighter, more modern and more appealing to homebuyers and sellers of today,” according to a release from the company. The refresh, which was developed with feedback from more than 20,000 consumers, is the first-ever update to the 44-year-old company’s brand identity. “It’s a brand evolution, not a brand revolution
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Economy to Weather Turbulence in Second Half of Year

Analysts anticipate the economy will weather turbulence expected in the second half of the year, according to Fannie Mae’s Economic & Strategic Research (ESR) Group’s recently released Economic and Housing Outlook for August 2017. The Outlook maintains the economy will grow 2.0 percent over the course of the year, even with possible setbacks on the horizon. “We are keeping our full-year economic growth outlook at 2.0 percent, as risks to our forecast are roughly balanced,” says Doug Duncan, chief economist at Fannie Mae. “On the upside, consumer spending growth might not moderate as much as we have accounted for in our forecast. A build-up in inventory also should be positive for growth this quarter and nonresidential investment in structures will likely continue to improve as oil prices stabilize. In addition, the decline in the dollar and a pick-up in global growth should support manufacturing and exports, although the outlook for the trade sector is clouded by uncertainty surro
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Housing Provisions Approved in Government Spending Bill

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A massive $1.3 trillion, 2,232-page spending bill—which is set to keep government agencies operating through September—has been approved by the House and Senate. The House approved the bill Thursday with a 256-167 vote; members of the Senate approved the bill in a 256-167 vote on Friday. President Donald Trump  tweeted concerns and possible plans to veto the bill over insufficient funding for the border wall and the absence of Deferred Action for Childhood Arrivals (DACA) legislation. I am considering a VETO of the Omnibus Spending Bill based on the fact that the 800,000 plus DACA recipients have been totally abandoned by the Democrats (not even mentioned in Bill) and the BORDER WALL, which is desperately needed for our National Defense, is not fully funded. — Donald J. Trump (@realDonaldTrump) March 23, 2018 However, he signed the bill on Friday afternoon, stating that funding is needed to rebuild the military. Along with measures to increase funding for the military and school
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